Apple Inc Case Study Essay Example | Topics and Well Written Essays - 2250 words

Apple Inc Case Study - Essay Example Considering the market, one can say that the buyer power of Apple is mediocre. Its operations are limited to geographic areas of Americas, Europe, Africa, Middle East and Japan. However, the impact of forgetting markets like India where IT flourishes has a considerable impact on the performance of Apple. In fact, the company addresses only a single category; those who are willing to pay a premium price for high-quality technology. One has to admit that the threat of substitutes is much higher in the case of Apple, especially because of the premium price the company has set for its products. In fact, according to Marino et al. Apple enjoys ultimate superiority in personal media player industry where it offers four products; the iPod Shuffle, iPod Nano, iPod Classic, and iPod Touch. However, as a response to iTune, Microsoft has started Zune brand which offers all the features of a flash player and in addition, it allows wireless connectivity and beaming of audio and video up to 30 fee t distance. 4) The buyer power Considering the market, one can say that the buyer power of Apple is mediocre. Its operations are limited to geographic areas of Americas, Europe, Africa, Middle East and Japan (ibid). However, the impact of forgetting markets like India where IT flourishes has considerable impact on the performance of Apple. In fact, the company addresses only a single category; those who are willing to pay a premium price for high quality technology. 5) The supplier power In